About Woflow

Our mission is to structure the world's unstructured data

90% of the world's data is unstructured and unusable. We're a team helping the digital shift by building the data infrastructure that powers business decisions and transactions.

We're helping with merchant data.

To accurately structure and maintain data at scale is hard and costly for platforms and marketplaces. We're making this the core of our business to improve theirs.

The Woflow logo rising out of an abstract central processing unit

Who we are

We're a distributed team, headquartered in San Francisco, CA.

Jordan Nemrow

Co-Founder & CTO

Will Bewley

Co-Founder & CEO

Haris Ovcina

QA Engineer

Willa Cary

Head of Operations, Marketplace

Monty Faigen

Product Operations Analyst

Tony Diaz

Senior Software Engineer

Nick Cotton

Director of Partnerships & BD

Michael Liu

Data Scientist

Fiona Virani

Product Designer

April Buenaobra

Data Analyst

Alaine Saballo

Operations Associate

Richard Wu

Product Manager

Andri Velasco

Operations Associate

Norlin Sunga

Senior Operations Associate

Cho Orlanes

Operations Lead

Leia Pabular

Operations Manager

Ambar Escudero

Regional Operations Lead

Anton Pasichnyk

Software Engineer

Viri Martinez

Recruitment Specialist

Rukiya Iguchi

Senior Operations Specialist

Adrian White

Product Operations Specialist

Nadav Lapidot

Data Scientist

Sam Antonio


Our investors

We're fortunate to have incredible investors with us on this journey.

in the news

Our Blog

We publish articles about company updates, the industry, and our technology.

XtremeAI Acquisition: Expanding Reach and Bolstering AI Capabilities

Woflow announces its acquisition of XtremeAI, a Seville-based AI startup.

Read Story


We're growing rapidly across all departments. Come join our ambitious team in powering merchant data onboarding!

View Open Positions

Platform Details

Easily manage 100 to 1,000,000+ merchants

Are you ready to automate your Merchant Data? Let's talk